Straightforward pricing, no retainer riddles.

No. The monthly fee covers our work: strategy, creative, campaign build and management. Your ad spend goes directly to Meta or Google on your own card, so you keep full control and full visibility of it. We will recommend a starting spend based on your goals, and for most local businesses that begins around NZ$500–1,000 per month on top of the retainer.

Ad spend, as above. Beyond that: paid software and subscriptions are yours (email platform, scheduling tools, stock licences), and we will always recommend the cheapest thing that does the job rather than a tool we resell.

Also not included at any tier: logo and visual identity design, print production, PR and media relations, and influencer contracts. These are real disciplines and there are people who do them better than us. We will happily work alongside whoever you bring in.

Starter specifically excludes strategy and positioning work. It is execution on one channel, which is a deliberate limit rather than an upsell trap.

No lock-in term. Everything is month-to-month with one month's notice on either side, and there is no minimum commitment, no twelve-month tie-in and no exit fee.

There is a short written agreement, because both sides benefit from scope, deliverables and payment terms being written down. It is a page, not a deed, and it says what we are doing and what it costs. You can end it at the end of any month.

The reason is simple: an agency that needs a twelve-month contract to keep clients is telling you something about months four through twelve. We would rather earn the next month.

Because a single-location café and a six-branch retailer need different volumes of the same service. The range reflects scope: how many platforms, how much content per month, how many products or locations. We quote a fixed number inside that range after the first call, and it does not move unless the scope does.

The first two weeks are front-loaded work that never repeats: auditing what you already have, setting up or cleaning tracking and pixels, building the content calendar, and getting access to every account properly. Charging it once keeps the monthly fee lower than agencies who bury it in the first three months.

That is how most of our clients work. Start on Starter, prove the channel, then move to Growth when the numbers justify more spend and more surface area. Moving up costs nothing extra and does not restart onboarding. Moving down is equally fine.

Tell us anyway. Sometimes the honest answer is that a retainer is not the right spend for you yet, and a one-off project such as a website, a content shoot, or a strategy session will do more for you than a thin monthly service. We would rather point you there than take a retainer that cannot work.

Yes. We are based in New Zealand and a good share of our work is local, which is where the local knowledge earns its keep. But paid media, email and web work travel fine, and we run those for clients in other time zones. We will be upfront if a market is one where we would be guessing.