Content that earns attention, on a schedule you can keep.
Reels, carousels, UGC, photography and scripts, produced in batches so your channels never go quiet. Shot by the same people who plan it, which is why it stays on brand from month two onwards.
The problem with most content
It is not quality. It is supply. Brands shoot a beautiful batch in January, post it over three weeks, then go quiet for two months while everyone waits for the next shoot to be organised. The algorithm forgets you faster than your audience does.
We fix the supply problem first. One production day per month, planned against a calendar that already knows what each post is for, cut into enough assets to cover organic posting and feed the paid campaigns at the same time.
That last part matters more than it sounds. Content produced without paid media in mind has to be re-shot or awkwardly cropped the moment you want to put budget behind it. Producing both from one session is roughly half the cost of doing them separately.
What you get
- Short-form videoVertical reels cut for Instagram, TikTok and Reels placements, with captions burned in.
- CarouselsMulti-slide posts for the ideas that need more than six seconds to land.
- UGC (user-generated content)Creator-style content that looks like a real customer made it, because the format outperforms polished brand ads on almost every feed.
- PhotographyProduct, space and team photography, shot for both social crops and your website.
- Scripting & hooksWritten before the camera comes out, so a shoot day produces usable content rather than footage.
- Content calendarA month ahead, visible to you, so you always know what is going out and when.
- Every raw fileThe full unedited library, in your storage, in your name. Yours whether you stay or not.
Who it's for
Brands with something worth showing and no consistent way of showing it.
Strongest fit: hospitality, retail, fitness and trades — anywhere the product is visual and the audience is already on Instagram or TikTok. Weakest fit: businesses whose buyers make decisions on a spreadsheet rather than a feed.
Example deliverable
From one production day: 12–16 finished assets and a four-week calendar.
Typically six vertical reels with captions burned in, two creator-style UGC pieces, four carousels, a stills library cropped for both social and your website, and paid cuts of the two strongest pieces ready for budget.
How a content month runs
Plan
We agree the month's themes and hooks against what you are actually trying to sell that month, not in the abstract.
Shoot
One production day, scripted in advance. You are involved for the parts that need you and nothing more.
Cut
Edited into a month of assets, sized for every placement including the paid ones.
Post & learn
Scheduled out, then measured. What performed shapes next month's hooks rather than being noted and forgotten.
Common questions
Do we need to be on camera?
It helps, and founder-led content usually outperforms everything else for small brands. But it is not required. Product, process and space content works, and we will build the plan around whatever you are actually willing to keep doing.
Who owns the footage?
You do, including every raw file. It lives in your storage from the day it is shot. This is not the norm in the industry and we think that says more about the industry than about us.
How far ahead is the calendar?
One month confirmed, with the following month sketched. Far enough that nothing is ever rushed, close enough that we can react to something that happens this week.
Can you work with content we already have?
Yes, and we usually start there. Most brands have more usable footage than they think, badly cut or never posted. Getting value out of that in month one buys time before the first shoot day.
Let's fill your content calendar.
Thirty minutes to look at what you have, what you are missing, and what one production day a month would actually cover.