Case Studies

The work, and the numbers behind it.

Every project below is written the same way: what was wrong, what we actually did about it, and what changed as a result. Including the parts that took two attempts.

Client names are withheld and figures are described rather than quoted, because we would rather under-claim than publish a number we cannot show you the account for. Ask on a call and we will walk you through the real reporting.

Hospitality · Multi-site

A café group that was invisible outside its own street.

The problem

Three sites, three separate Instagram accounts, no posting schedule and no idea which location any given follower actually visited. Foot traffic was steady at the original site and thin at the two newer ones.

What we did

Consolidated to one brand account with location-tagged content, built a four-week content calendar shot in a single day per month, and ran geo-fenced Meta campaigns around the two quiet sites at breakfast and lunch trigger times.

The result

The quiet sites stopped being quiet. Batching the shoot into a single day per month also brought the cost per post down far enough that the client kept posting after the campaign ended, which is usually the harder problem.

E-commerce · Retail

Good products, a checkout nobody reached.

The problem

Healthy traffic from organic social, almost no revenue from it. The store had never had an email list beyond a newsletter signup nobody used, and every visitor who left was gone for good.

What we did

Built three email flows first, welcome, abandoned cart and win-back, before touching ad spend. Then rewrote the two highest-traffic product pages and pointed a small Google Shopping budget at the products those pages sold.

The result

Email went from nothing to a meaningful share of monthly revenue. Worth noting: the first version of the abandoned-cart flow underperformed badly and had to be rewritten with a shorter delay and no discount.

Professional services

Ranking for their own name, and nothing else.

The problem

A six-page site built in 2019, four seconds to first paint on mobile, and one page trying to rank for five different services at once. Every enquiry came from referral, none from search.

What we did

Rebuilt the site as a static build with a dedicated page per service, each one targeting how people actually phrase the search. Compressed and lazy-loaded every image, then wrote eight answer-style articles aimed at the questions that came up in sales calls.

The result

Search went from a rounding error to a reliable source of new enquiries. The speed work alone improved mobile bounce rate before a single article was published.

How we work

What a project actually looks like

Four stages, no mystery months where nothing appears to happen.

Audit

We go through what you already have: accounts, tracking, content, past spend. Usually something is broken or leaking before we add anything new.

Plan

One page, not a forty-slide deck. What we are doing, in what order, what it should move, and how we will know.

Build & run

Content gets shot, campaigns go live, pages get built. You see the work in progress, not just the finished version.

Report & adjust

Monthly, in plain English, including what did not work. Then the plan changes based on what we learned rather than staying on rails.

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